Team work, group discussion and class presentation in each week:
█ 2 hours---Problem/Task identification and problem solving:
◆Paper/patent search for innovations/marketing
◆Team work and group discussion,
◆Class notes and conclusion preparation
█1 hour---Class presentation with Role Play:
◆Group (A): presentation
◆Group (B): critique
◆Group (C): conferencing/evaluation

Special Arrangement for Special Interest Group (SIG) interested in technology R&D: Those who are interested in technology R&D are encouraged to form SIG working team. The required resources will then be arranged for the study and development.

The Innovation and marketing materials to be covered: (PART I)-- Team group proposals, and (PART II)-- In class materials/patents/cases/papers of technology innovations and marketing, such as listed below (but not exclusive). For each item, try your best to answer: What are the innovations and what are the relevant marketing strategy?
1. Patent and VCC--- Q: The power of patents?
◆Case study: The IC industry network
◆Case study: LED, LCD, RFID, …
2. Multi-finger Panel and Touch Screen--- Q: Innovative applications?
◆Case Study: iPhone, ELF, Tag-phone
◆Case Study: The patent fee for iPod and iPhone innovations
3. Internet Marketing and e-Commerce--- Q: How it works?
◆Case Study: Yahoo, PChome
◆Case Study: Nano-technology
4. Data Mining--- Q: How it works, and how effective is it?
◆Case Study: AVON
◆Skills: The design of Buyer Behavior Analysis
5. From OEM, ODM to Branding--- Q: The strategy comparison and analysis?
◆Case study--- Samsung, BenQ
◆Case study--- D-Link, ZyXel, Linksys, RealTek
6. Effective Channels--- Q: Sustainable marketing policies?
◆Case study--- Costco, Wal-mart
7. Wireless Internet and Mobile Internet--- Q: Innovative applications?
◆Case Study—WiFly
◆Case study: google-map on iPhone
◆(Mobile and Internet Integrated GPS Navigation)
8. Internet Media-- Q: How to derive a business model with a CVCC?
◆Case Study: Client-Server Media Center--- YouTube
◆Case Study: P2P music download
◆Case Study: eBook Platform, Journal Platform, MagV
◆Media pages database: printed, PDF, rich format
◆Media pages to text: OCR, PDF, rich-format
◆Search Engine design: Full-text indexing and searching
9. From Photo to Multimedia:
◆2D bar code, QR-code,
◆Layered Photos:
MIDI in photo; Text in Photo; Photo in Photo, GPS in Photo, …
10. RFID and Ubiquitous ID (uID) Applications
◆Case Study: Mega House (TW), Dream House (Toyota)
◆Case Study: Octopus-card, u-card
◆Case Study: Vending machines and u-card
◆uID and product/production ID control
◆RFID and secured gates/locks
◆RFID surveillance: Image Object Recognition and Identification
◆RFID-based Micro-payment
◆RFID and automated air-conditioning
11. LED--- Q: The technology innovations and bottleneck?
◆Case Study: The search for a rising star company in the booming LED market
12. Global free phone calls---Q: How to locate a virtual IP and establish a P2P connection?
◆Case Study: Skype
◆Ethereal and protocol analysis
◆The initializations for P2P communications
◆How to break the firewalls
13. Industrial Analysis
◆Case Study: LCD-TFT, LED, IC, IC channel
14. Financial Engineering
◆Case Study: Taifex’s online ordering policy and IT system design
◆Algorithm Trading: The advantages and its impacts

Paper/patent search for innovations/marketing:
█Patent Search:
◆Multi-finger panel, touch screen
◆Case Study: RFID locks
◆3G Mobile, Base Station Handover, Wi-Max,
◆Case Study: Software DVD Players--- InterVedio, PowerDVD
◆Next DVD: Blu-Ray, HD DVD
◆RFID application’s patent searching
█Paper Search:
◆Algorithms: OCR, full-text search, anti-collision RFID, Algo-trading
◆Technology: LED, LCD, WiMax, Base Station Handover, GPS …
◆Industry analysis: IC, LED, LCD …
◆Problem Identification: P2P and Voice over Internet